about visitscotland

about visitscotland

Who we are

As the national tourism organisation, we have around 900 members of staff based in offices or VisitScotland Information Centres around the country. Our key function is to help deliver sustainable economic growth by maximising the economic benefits of tourism to Scotland.

We do this by working closely with private businesses, public agencies and local authorities. At the heart of this collaboration is the need to ensure that our visitors experience the very best of Scotland. We also act as the national coordinator to ensure that Scotland makes the most of its outstanding tourism assets and realises its potential.We are a publicly-funded body, accountable to the Minister for Enterprise, Energy and Tourism.

Where we work

VisitScotland's local activities have been organised around six regions and three island areas. Each region includes one or more local offices. In addition, we have VisitScotland Information Centres throughout the country. As a highly decentralised organisation, only around 15% of our employees are based in our main office in Edinburgh.



How we work

our structure

Our structure is focused around our four main customers - visitors, businesses, strategic partners and staff. The underlying principle behind our structure is to put the customer first in everything we do.