VisitScotland

Sustaining Scotland's Environment

Scotland's beautiful scenery and the natural environment are our most important tourism assets. In surveys of eco-destinations, Scotland ranks 1st in Europe and 9th worldwide.

We are committed to the Scottish Government's ambition to grow tourism and the economy in a sustainable way, safeguarding our natural and built environment for future generations to enjoy.

We aim to achieve this both in our own activities and through our advice to the tourism industry.

What is sustainable tourism?

Sustainable tourism is tourism development that takes a long-term view, balancing the benefit of economic development against any environmental and social costs.

Taking a sustainable approach to tourism growth safeguards the assets on which Scottish tourism depends. It's the only way to ensure long-term tourism growth in Scotland.